QR Codes

Create URL QR codes and customise them with your brand colours and logos

Two Types of QR Codes

EziLinks supports two distinct types of QR codes, each serving a different purpose:

URL QR Codes

Standard QR codes that link to any web address. When scanned, they open the destination URL in the user's browser. Perfect for marketing campaigns, product packaging, event promotions, and anywhere you want to drive traffic to a website.

Contact QR Codes (vCard)

Contact QR codes are now managed through Digital Cards. Create a Digital Card with your contact details, then use the Share button to generate both a Link QR (opens your card page) and a Contact QR (saves your details directly to the scanner's phone). See the Digital Cards guide for details.

URL QR codes link to web addresses. For contact QR codes, see Digital Cards

Creating a URL QR Code

To create a standalone URL QR code that links to any web address:

1 Go to the QR Codes Page

Click "QR Codes" in the navigation menu after logging in.

2 Click "Create QR Code"

Click the "Create QR Code" button at the top of the page. A creation modal will appear.

3 Enter Details

The QR code type is set to URL by default.

4 Enter Details

Fill in the following fields:

Name: A descriptive name for this QR code (e.g., "Product Brochure Link")
Destination URL: The full web address the QR code should link to (e.g., https://example.com/brochure)

5 Customise and Save

Optionally customise the QR code colour, size, and logo (Pro Toolkit), then click "Create QR Code" to save it.

The QR code creation modal with URL type selected

Looking for Contact / vCard QR codes? Contact QR codes are now part of Digital Cards. Create a Digital Card and use the Share button to generate both Link QR and Contact QR codes with logo and colour customisation.

Create QR Code - Business Card URL Business Card Personal Prefix First Name Middle Last Name Work Company Job Title Phone Mobile Work Home Fax Social Media LinkedIn Twitter/X Instagram TikTok + Email, Website, Addresses, Birthday, Notes... Preview

The Business Card (vCard) creation form with personal, work, phone, and social media fields

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QR Code Customisation

Pro Toolkit users can customise the appearance of their QR codes to match their brand identity.

Colour Picker

Change the colour of your QR code modules (the dark squares) using the colour picker. You can enter a hex colour value directly (e.g., #2BA8E0) or use the visual colour picker to choose any colour.

Important: Always ensure there is sufficient contrast between your QR code colour and the white background. Very light colours such as yellow or pastel shades may cause scanning problems.

Size Selector

Choose from four QR code sizes when downloading:

300px — Suitable for small digital use (social media, email)
500px — Good for general digital use and small print
800px — Recommended for most print applications
1000px — Best for large-format printing (posters, banners)

Tip: For print materials, always use the largest size available or download as SVG for unlimited scalability.

Adding Logos to QR Codes

Pro Toolkit users can add logos to their QR codes for stronger brand recognition. EziLinks supports two types of logo placement:

Centre Logos PRO

A square image that appears in the centre of your QR code. This is the most common logo placement and gives your QR code a professional, branded appearance. Upload a square image (e.g., your company icon or avatar) for best results.

Corner Logos PRO

A rectangular image that appears in the bottom-right corner of your QR code. This is ideal for wider logos, taglines, or secondary branding elements that do not fit a square format.

Centre logos sit in the middle of the QR code; corner logos appear in the bottom-right

Uploading Logos

To upload logos for use in your QR codes:

Go to Settings from the navigation menu
Find the QR Code Logos section
Upload your centre logos (square images) and/or corner logos (rectangular images)
Your uploaded logos will then be available in the logo selector when creating or editing any QR code

Logo Limits

By default, Pro Toolkit users can upload 2 centre logos and 2 corner logos.

If you need more, the Extra Logos Pack ($5 one-time purchase) provides an additional 3 centre logos and 3 corner logos, giving you a total of 5 of each. This add-on requires an active Pro Toolkit or Agency plan.

Image recommendations: For centre logos, use a square image (e.g., 200x200px). For corner logos, use a rectangular image (e.g., 300x120px). PNG format with a transparent background works best.

Downloading QR Codes

You can download your QR codes in two formats:

PNG Format

Raster image format. Best for digital use such as websites, social media, and email. The download size is determined by the size selector (300, 500, 800, or 1000 pixels).

SVG Format

Vector image format. Best for print materials as it can be scaled to any size without losing quality. Ideal for business cards, posters, brochures, and packaging.

To download a QR code, click the download button on the QR code entry in your list, or use the download options within the QR code detail/edit view.

Managing QR Codes

The QR Codes page displays all your QR codes in a table view with the following features:

Filter Tabs

Use the tabs at the top of the table to filter your QR codes:

All: Shows all your saved QR codes
URL: Shows only URL-type QR codes
URL: Shows only URL-type QR codes

The QR Codes table with filter tabs and action buttons

Editing a QR Code

Click the Edit button on any QR code to modify its details. You can change the name, destination URL, colour, size, and logo.

Deleting QR Codes

To delete a QR code, click the Delete button on its row and confirm the deletion. You can also select multiple QR codes using the checkboxes and use the "Delete Selected" button for bulk deletion.

Warning: Deleting a QR code is permanent. If you have already printed or distributed the QR code, it will no longer function after deletion.

Wallet Cards

Pro Toolkit users can create digital wallet passes from their Digital Cards. A wallet card is a digital pass that can be saved to Apple Wallet or Google Wallet on a smartphone, giving recipients easy access to your contact information at any time.

To create a wallet card:

Create a Digital Card first (or use an existing one)
Click the Share button on the Digital Card entry
The wallet card is generated using the same contact information from your vCard
Share the wallet card link or let recipients scan your QR code to add it to their wallet

Tip: Wallet cards are especially useful at conferences and networking events. Attendees can save your details directly to their phone's wallet app, making it easy to find your contact information later.

Best Practices

Follow these guidelines to ensure your QR codes work reliably across all devices and use cases:

Minimum Size for Print

When printing QR codes, ensure they are at least 2 cm x 2 cm (approximately 0.8 x 0.8 inches) at the final printed size. Smaller QR codes may be difficult for some phone cameras to scan. For scanning from a distance (e.g., posters or billboards), increase the size proportionally.

Quiet Zone

Always maintain a white border (quiet zone) around your QR code of at least 4 modules wide. EziLinks automatically includes this margin in generated QR codes, but be careful not to crop it when placing the QR code in your designs.

Test Before Printing

Always scan your QR code with multiple devices before sending it to print. Test with:

The default camera app on both iPhone and Android
At least two different phone models if possible
The actual print size (not just on screen)

High Contrast Colours

For reliable scanning, use dark colours on a light background. The best combination is dark modules on a white background. Avoid:

Light colours such as yellow, light grey, or pastels for the QR modules
Low contrast between the QR code and the background
Inverted QR codes (white modules on a dark background) — many scanners struggle with these

Rule of thumb: If you squint at the QR code and the pattern starts to disappear, the contrast is too low. Stick to dark colours like black, dark blue, or dark green for the best results.